Tim Hortons and Special Olympics Canada Team Up To Launch Limited-Edition Donut

(Toronto, ON) – Starting on Friday and through Sunday, Canadians can support Special Olympics Canada by buying a limited-edition Choose To Include Donut at participating Tim Hortons restaurants, with 100 per cent of the proceeds being donated directly to Special Olympics Canada.

The partnership is designed to raise both funds and awareness to help empower Special Olympics Canada’s 41,000+ athletes reach their full potential – in sport and in life.

Individuals with an intellectual disability have been disproportionately affected by the pandemic. For Special Olympics athletes, being away from their in-person programs has meant being away from their friends, their healthy activity and their network of support. Every Choose To Include donut sold will help Special Olympics athletes return to the playing field.

Tim Hortons is proud to be partnering with Special Olympics Canada in launching the Choose To Include fundraising donut, starting this Friday, with a goal of raising funds to help expand the quality, opportunity and accessibility of Special Olympics’ daily community sport programs to Canadians with an intellectual disability.

The limited-edition fundraising donut will be sold at participating Tim Hortons restaurants across Canada for $1.69* starting this Friday and through Sunday, with 100 per cent of proceeds supporting Special Olympics Canada.

The Choose To Include donut is a chocolate cake ring donut with white fondant, coloured sprinkles and whipped topping. The multi-coloured design was inspired by the themes of diversity and inclusion that are central to the Special Olympics mission.  

“At Tim Hortons, we believe in the power of sport. We know that through sport, we can discover new strengths and abilities, develop new skills, and find joy, confidence and fulfillment. We’re so proud to be a long-standing partner of Special Olympics Canada and to play a role in helping support this important organization’s incredible work,” said Hope Bagozzi, Chief Marketing Officer of Tim Hortons.  

Special Olympics Canada is part of an international movement dedicated to enriching the lives of Canadians with an intellectual disability through sport. Their vision is that sport can open hearts and minds towards people with intellectual disabilities to create inclusive communities all across Canada. There are more than 41,000 Special Olympics athletes across the country.

“The need for funding to help our community prepare for the safe return to sport for Special Olympics athletes and volunteers is urgent,” said Sharon Bollenbach, CEO, Special Olympics Canada. “People with intellectual disabilities have been disproportionately affected by the pandemic and limited access to social and physical activities have played a major role in the challenges our community is facing. Every Choose To Include donut purchased for our cause makes a difference and we look forward to seeing Canadians take part in our movement.”

To support the launch of this fundraising donut, local Champions of Inclusion have been nominated by Special Olympics Canada. These athletes have experienced the power of inclusion and are sharing their stories to help create more inclusive communities across Canada.

One of those Champions of Inclusion, Monique Shah of Bradford, Ont., will appear in the national campaign to promote the Choose To Include Donut. Shah was Special Olympics Canada’s athlete of the year for 2020, where she was recognized for her athletic achievements and championing inclusion in sport amongst her teammates. She believes we can all play our part when it comes to creating a more inclusive society.

“Special Olympics makes me healthy and strong. I love to run! It’s a place where I am included and I always feel like I belong. The fight for inclusion needs all members of society to participate, all year long. Everyone should Choose To Include,” said Shah, athlete ambassador, Special Olympics Canada.

Tim Hortons has been a proud sponsor of Special Olympics Canada since 2016. In addition to creating the Choose To Include fundraising donut, they are also the lead corporate sponsor of Special Olympics Canada’s youth programs: Active Start, for two- to six-year-olds, and FUNdamentals, for seven- to 12-year-olds.

*Plus applicable taxes. Prices may vary by region.

About Tim Hortons

In 1964, the first Tim Hortons ® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Doubleâ„¢ coffees, Donuts and Timbits ® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada’s favourite coffee. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry with more than 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps ® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca

About Special Olympics Canada

The Canadian chapter of this international movement is dedicated to enriching the lives of Canadians with an intellectual disability through the transformative power and joy of sport. Operating out of sport clubs in 12 Provincial and Territorial Chapters, this grassroots movement reaches beyond the sphere of sport to empower individuals, change attitudes and build communities. From two-year-olds to mature adults, more than 41,000 athletes with an intellectual disability are registered in Special Olympics year-round programs across Canada. They are supported by more than 17,500 volunteers, including more than 12,000 trained coaches. For more information, visit www.specialolympics.ca or follow us on Facebook, Instagram and Twitter @SpecialOCanada.

For further information please reach out to mediainquiries@timhortons.com